How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
When FTD was founded in 1910, it represented the absolute cutting edge in technology (the “T” in the name stood for the “telegraph” connecting a network of 13 florists). The Mercury POS component had originally been launched in 2003 , and hadn’t been updated for approximately 10 years, noted Powell. Matt Powell.
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