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Resilience Training: Small Business Innovation During a Recession

Retail TouchPoints

Small business owners already have a lot on their plate. Their business is their baby, and they’ve poured their blood, sweat and tears into big-picture plans while eagerly embracing the day-to-day work. There’s always too much to do in too little time — late nights, stress and sacrifices come with the territory.

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Big Success and Brand Loyalty with MiniZoo

Smile.io

This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. From mini food toys to animals, these small toys are fun, cute, and spark imagination. MiniZoo is Australia’s animal toy figurine store, which began as a brick-and-mortar toy shop in 2004.

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The Death Spiral of Discounting

Smile.io

Discounts seem like a good business strategy, right? Blog Jonathan Roque Free shipping Free shipping is a major factor in delivering a great customer experience in ecommerce. Free shipping is something that people value and are willing to switch brands for. Well, it depends on how often you run discounts.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

It took a year of testing to get this down, but now John and Shari sit on the Facebook Small Business Advisory board –– helping to educate even the Facebook team on how to personalize ads based on cohorts to drive ridiculously high Return on Ad Spend (ROAS). But they eventually figured it out (hint: what you ship it in!).

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What to Sell in 2018: How to Find a Product Niche and Start Selling Online

BigCommerce

Choosing the right products to sell will impact every other business decision you make. Forget which shipping options you offer. The motivation behind launching our business was a combination of wanting to be in charge of our own destiny and the thrill of making a high quality American-made product that others would enjoy and value.

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Shopify vs Etsy: Which is Better?

Ecommerce Platforms

Shopify is an ecommerce website builder that was first founded back in 2004. All retailers share something in common…their wares are of an artsy and crafty nature, making the Etsy market fiercely competitive. Shopify is extremely scalable : It's built for all store types, from small businesses to big brands.

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Squarespace Review (Sep 2020) – 11 Pros and Cons of Using Squarespace

Ecommerce Platforms

You can make truly stunning websites : Because it’s designed to suit creative small business owners, Squarespace is excellent for designing stunning websites. Squarespace was founded by Anthony Casalena in 2004 and has been slowly adding updates over the years. Let’s look at the pros and cons in closer detail.