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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception. This is no longer science fiction. augmented reality) to fully virtual (e.g.

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6 Ecommerce Lessons for Why Amazon is so Successful

SellBrite

The key to sustaining long-term growth with this cycle is to take a customer-focused approach. You can be competitor focused, you can be product focused, you can be technology focused, you can be business model focused, and there are more. But in my view, obsessive customer focus is by far the most protective of Day 1 vitality.”

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High-Quality Data is the Key to Unlocking the Power of Generative AI in Retail

Retail TouchPoints

At first, conversation around the technology would have led you to believe its inventors had cured all of society’s ills. Building a Michelin-Star Customer Experience Without the right data — and enough of it — all the AI tools in the world won’t lead you to a single meaningful customer insight.

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