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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

As already mentioned, one of the primary reasons for companies in recent times choosing to go direct-to-consumer is that the conventional retail experience is no longer satisfactory to the modern customer. So it won't be a best practice for direct-to-consumer brands to simply replicate the current customer experience.

Consumer 197
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Direct to Consumer Marketing: The Complete Guide

Ecommerce Platforms

As already mentioned, one of the primary reasons for companies in recent times choosing to go direct-to-consumer is that the conventional retail experience is no longer satisfactory to the modern customer. So it won't be a best practice for direct-to-consumer brands to simply replicate the current customer experience.

Consumer 197
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Ship-to-Store Breaks Down the Barrier Between Physical and eCommerce Retail

ESW

Fareeha Ali at DigitalCommerce360 reports that while eCommerce sales have nearly quadrupled since 2007 (to more than $450 billion), they still account for just 13 percent of total retail sales in the United States. Customers want flexibility, personalization and options. Ship-to-Store as a Bridge for Big Brands.