Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation
Retail TouchPoints
JUNE 28, 2022
forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers. Illustrating the consumer response to the Fed’s activity, on June 15 the U.S. While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data.
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