What Google Analytics 4 Means for Your Ecommerce Site
Retail TouchPoints
JULY 4, 2022
Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.
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