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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Everything still needs to be customized and created through a multi-step process. For posterity’s sake, we recommend continuing to track your data through UA until its end next summer.

eCommerce 273
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Best ecommerce apps for your online store

Omnisend

You can create personalized and automated campaigns across multiple channels. It helps you manage customer service and support across multiple channels. There’s one inbox for all support conversations, and it integrates with other apps. It can increase conversion rates, customer satisfaction, and loyalty.

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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Design assistant: The design assistant recommends templates specific to your audience and industry, so you can create the ideal pages as quickly as possible. Copy Insights: The Smart Copy solution ensures you can get recommendations for the most high-converting copy based on your tone-of-voice, audience, and message. Go to the top.

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Shopify Plus vs Magento 2 Commerce (Magento Enterprise): Which Platform is Best for Your eCommerce Business?

Inflow Insights

Schedule a talk with us today to get our recommendations on the right platform for your brand, help migrating to it, and/or optimizing for growth. Magento Commerce is more apt for large product catalogs, product variations and attributes, and multi-store management. Wholesale channels. A multi-store dashboard.

Magento 148
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. To gather the necessary historical data, we recommend going back several years — not just to 2020. Evaluate the results, and optimize your offerings and creatives for the rest of the holiday season.

eCommerce 109
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Do further conversion optimization work to cater to that group of people. Conversion rate.

PPC 162
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eBay SEO for Beginners: The Complete Guide to Optimizing Your Listings

SellBrite

eBay recommends that you don’t worry about creating a complete sentence for your listing title. Optimize your listings for conversions. When they do, it’s called a conversion. Conversion optimization is an entire discipline on its own, but it also impacts SEO results. You can click to add them.

SEO 144