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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

PUMA is letting fans experience what it’s like to be one of its athlete ambassadors with a new gaming experience in Roblox called “ PUMA and the Land of Games.” The Gap Teen Club Roblox boutique features a series of games and experiences as well as digital replicas of the current Gap Teen collection. Tommy Hilfiger.

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Ecommerce Investing Insights: How to Invest in High-Growth Companies

BigCommerce

The enterprise software industry is interesting because it’s like a game and I’m trying to figure out which way the money is flowing. From cryptocurrency to digitally native brands and everything in between, Howard Lindzon breaks down the new investing economy and how millennials and technology have changed everything. .

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