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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

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The State of Paid Search & PPC Strategy

ROI Revolution

More than 3 in every 5 marketing managers say paid search strategy is a big initiative for their brand this year. Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign.

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