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The Definitive Guide to Online Reputation Management

Kissmetrics

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. That’s why Stripers play a key role in creating content for social channels and supporting consumers in stores.

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Now Mailchimp has added SMS marketing to our offerings, giving our customers a new channel to drive results through their integrated marketing strategies. Let your tools manage some of the heavy lifting and put your ecommerce data to work to tailor your messaging to drive more repeat business and increase customer retention.

Marketing 264
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

Here’s another great example: The Retail TouchPoints annual Outlook Guide special report launched in 2010, featuring insights from leading retail industry analysts and experts — many of whom continue to work in the industry today. I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

With a wide range of ad types, brands can target their ad to a very specific audience based on everything from age, gender, interests, location and behaviors; and Instagram — This social platform has launched features such as Instagram Shopping and Instagram Checkout, making it a key marketing channel for many ecommerce brands.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. D2R manages to maintain the direct relationships with customers that has been the value of a D2C model while still allowing consumers to shop where and when they want.

Retail 246
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What Main Street Can Learn from Wall Street: Retail Businesses Should Look to the Trading Floor for Inspiration

Retail TouchPoints

In contrast to the limited data and levers available in physical retail, an omnichannel retail environment creates a firehose of data — the millions of data points generated by the browsing and buying of products by customer, marketing channel, device, price point, color, size, style, etc. The New Speed of Retail.

Retail 245