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The State of Paid Search & PPC Strategy

ROI Revolution

JUNE 17, 2022

Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Mobile vs. Desktop. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 respectively.

PPC 78
PPC Mobile Social Media Search Marketing 78
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Who is Generation Alpha, and Why Are They Important to Marketers?

Kissmetrics

FEBRUARY 23, 2021

Generation Alpha covers those born between 2010 and 2024. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. What Birth Years Are Considered Generation Alpha?

Social Media 271
Social Media Marketing Technology Information 271
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