Generation Z: Between the Worlds of Digital and Analog
Retail TouchPoints
MARCH 25, 2022
born between 1997 and 2012, and they make up approximately 20% of the total U.S. According to the PwC study, more than one-third of Generation Z believe that an ideal shopping experience must be as quick and easy as possible — especially when paying. The customer data is stored in the app, so all it takes is a few clicks to pay.
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