Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
Ecommerce Platforms
FEBRUARY 3, 2022
According to her autobiography, Viya started her online business on Taobao in 2012, selling garments with her husband. The ultimate shopping experience: In traditional ecommerce, consumers cannot see or try out a product – whereas, with livestream shopping, anchors display all product details in real time. Kuaishou (video-based).
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