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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Avoid the Doom Loop and Go Mobile Already! FlexFire LEDs.

B2B 251
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The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue

BigCommerce

And yet, only 20% of our revenue comes from our B2C segment. And yet, only 20% of our revenue comes from our B2C segment. But it did happen between 2013 and 2015 –– when our business was growing 832%. In 2013, Google released Hummingbird, the single largest change to Google’s search algorithm in 12 years. Ford Motors.

B2B 419
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Ecommerce Statistics

Ecommerce Platforms

Ascend2, 2013). B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 Econsultancy, 2013). Ascend2, 2013). Voice Search. Wondering if SEO can still help? More than 7 in 10 respondents feel that their SEO effectiveness is improving significantly. (IBM, 2011). on non-mobile devices.

eCommerce 187
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What is Headless Commerce? The Ultimate Guide for Retailers

Fabric

Headless commerce lets brands deliver seamless experiences across sales channels, providing a consistent customer journey regardless of where and how a customer embarks upon it. This means brands can differentiate the customer experience from channel to channel to create a consistent experience where desired and differentiation when needed.

eCommerce 130
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Which Social Media Sites Really Matter and Why

Kissmetrics

But when you approach social media as a marketing channel , things may get a bit confusing. Then, you need to determine optimal messages, posting frequency , cost of social media management, integration with other marketing channels, and how to make the most of the billions of people who are purportedly hanging out on social media.

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The rise of visual search

GetElastic

For over a decade, content providers could effectively drive traffic to their sites by managing their image SEO in Google. Until 2013, when Google decided to add “View Image” to its image search. This all just proves how important visual search SEO has become in driving traffic and sales. Visual missteps.

SEO 165
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Through a stellar content strategy. The end goal? Product Image Galleries.

eCommerce 164