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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. The big differences from 2013 versus 2019 are: The first organic listing is drastically pushed down. A whopping 2,343,362 million visits.

SEO 279
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Mobile Marketing Strategies to Gain & Keep a Retail Edge

retailnext

Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands. Mobile technology focuses on customization and personalization, which means mobile marketing should as well.

Mobile 52
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172
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How 7-Figure eCommerce Owners are Crushing it With Shopping on Instagram

Lemonstand

The platform started with 90 million active users in 2013, and it has since grown to nearly one billion monthly active users in 2017. eCommerce brands all around the world have been finding massive success with Instagram marketing. Its visual-specific content is great for showcasing new items to your target market.

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How to Use First-Party Data for Ad Personalization

Kissmetrics

In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change. What does that mean for your marketing strategy? Spoiler alert: It might actually be better for your PPC strategy in the long run!). What does this mean for your paid marketing strategy?

Marketing 255
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 164
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How to 100x Your Business in 3 Years

eCommerceFuel

After being recruited to My Choice Software in 2013, Daniel and his partner used clever marketing and stellar customer service to drive their business to exponential growth. He’s like, “Hey, you do some cool marketing stuff and you’re a good programmer. Not if you’re Daniel Parker of My Choice Software.