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How Google’s New Layout Predicts the Future of SEO

Kissmetrics

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. The big differences from 2013 versus 2019 are: The first organic listing is drastically pushed down. So how did Airbnb win? Conclusion.

SEO 279
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Mobile Marketing Strategies to Gain & Keep a Retail Edge

retailnext

Mobile marketing is a digital marketing strategy that targets audiences across multiple channels, and it takes advantage of the mobile technologies that have disrupted the way shoppers interact with brands. In 2013, UX designer Steven Hoober discovered hotbeds of “touch” activity depending on how users hold their devices.

Mobile 52
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How 7-Figure eCommerce Owners are Crushing it With Shopping on Instagram

Lemonstand

The platform started with 90 million active users in 2013, and it has since grown to nearly one billion monthly active users in 2017. By connecting a dynamic product feed from your LemonStand store to a Facebook catalog, you can easily turn your store’s Facebook and Instagram accounts into a multi-channel powerhouse of selling.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. Automation, Smart Shopping, & Performance Max.

Marketing 172
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How to Use First-Party Data for Ad Personalization

Kissmetrics

Spoiler alert: It might actually be better for your PPC strategy in the long run!). Firefox stopped using cookies in 2013 , and Microsoft made “Do Not Track” their default setting the same year. It might not be as bad as you think. What Is First-Party Data? Google isn’t the only one phasing out cookies.

Marketing 255
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Consider the popularity and growth of image-based social media channels like Pinterest and Tumblr , and remember that many shoppers use Google Shopping and Google Images to quickly search for products by image. Coupons.com did just that with its 2013 Black Friday Most Wanted Items infographic. Product Image Galleries. Social Media.

eCommerce 164
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How to 100x Your Business in 3 Years

eCommerceFuel

After being recruited to My Choice Software in 2013, Daniel and his partner used clever marketing and stellar customer service to drive their business to exponential growth. And really it was taking our same very simple plan and pushing it into the different marketing channels. Impossible? And his story is really exceptional.