Retail TouchPoints
JUNE 23, 2022
To be sure, digital transformation is the name of the game in retail today, but the jury is still out on whether an e-separation is a successful way to actually achieve that — or a quick way to kill a business already in decline. This strategy could hold water. The push toward omnichannel retail isn’t going away either.
Smile.io
AUGUST 25, 2023
Program highlight: gamification at every stage As the creator of some of the most iconic video games of all time like Mario Kart, Zelda, Minecraft, and more, Nintendo has turned its customer loyalty program into an exciting game of its own. But every once in a while, a new game is invented that disrupts the game (literally).
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Powerinbox
NOVEMBER 7, 2020
That’s why Facebook and Google are called a “duopoly” of media advertising — because they take all the market share for themselves but don’t cough up any of the valuable data that brands need to survive on their own. . Going further, a study from that time found that organic reach on Facebook had decreased by 50% from 2013 to 2014.
Kissmetrics
OCTOBER 10, 2017
Reviewing how customers convert based on the traffic source (Google, Bing, Facebook, Reddit, etc.) Mobile devices accounted for 19% of US retail e-commerce in 2014, and that’s expected to climb to 27% by the end of 2018. Percentage of returning customers is important to watch. Conversion by device type.
BigCommerce
OCTOBER 20, 2017
Freund Container’s B2B ecommerce strategy taps into the power of customer data to better serve their existing B2B customers and gain net new. The result has been streamlined backend operations, better customer data visibility across all channels and improved conversions to boot. FlexFire LEDs.
eCommerceFuel
APRIL 13, 2023
Another member warns that selling on Amazon is a long-term game that requires investment in listing building, review generation, and advertising for a long-term ROI. I have chosen to stay off Amazon for these reasons: I want to own my customer data, I want control over the customer experience, and returns and reviews are in my control.
eCommerceFuel
APRIL 13, 2023
Another member warns that selling on Amazon is a long-term game that requires investment in listing building, review generation, and advertising for a long-term ROI. I have chosen to stay off Amazon for these reasons: I want to own my customer data, I want control over the customer experience, and returns and reviews are in my control.
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