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Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent. In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. households with over $112,000 in income are already Prime members.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). In August 2020, a similar 57% of executives expected the global economy to improve over the following six months, but more executives (29%) expected it to worsen. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

In 2015, just 35% of shoppers were comfortable with online grocery shopping. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 136
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How Coronavirus (COVID-19) Is Impacting Ecommerce [May 2021]

ROI Revolution

In 2015, just 35% of shoppers were comfortable with online grocery shopping. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ). 12-16 , when only 51% expected the economy to improve over the next six months. Pre-pandemic projects put search ad spending at 14.4%

eCommerce 148