Inflow Insights

JANUARY 15, 2020

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Bounce Rate and Cart Abandonment. eCommerce PPC Metrics.

PPC 162

PPC eCommerce SEO X-cart 162

Store Growers

MAY 1, 2019

If your visitors don’t buy, have a look at the add-to-cart rates for your store. Cart Abandonment Rate. The average shopping cart abandonment rate is 69.89%%. It can be frustrating to see visitors add things to their carts, but then abandon the checkout later. Source: Wordstream Google Ads data (2016).

eCommerce 128

eCommerce Mobile Shopping Carts Beauty and Health 128

Inflow Insights

NOVEMBER 14, 2017

She advises defining performance metrics; creating a budget; establishing a plan around peak promotions; preparing for SEO changes; launching PPC holiday ads; and more. According to Kissmetrics , in 2016, the ROI for email marketing was $44 for every $1 spent. Don’t let sales suffer due to an unprepared shopping cart!

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

JULY 13, 2021

Editor’s note: This blog was originally published in 2016 and has been edited to maintain accuracy and adherence to modern email marketing practices. Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Shopping Cart Abandonment Offers. Offer Landing Pages.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

SEPTEMBER 4, 2018

over 2016 to $691.9 over 2016 to $138.4 As more brands gear up to spend on PPC , Facebook Advertising and more – costs will go up. Update consistently, feature them in emails and create “quick navigation” paths so shoppers can easily find and shop the guide. The story is even better news for ecommerce.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282