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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Find which method works best for your business.

PPC 408
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Small Business Saturday. Niche PPC Strategies. Influencer Marketing & Social Media Engagement. iPhone users spent 7.1%

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. Business-to-Business (B2B). Image source.

eCommerce 417
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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5% over 2016 to $691.9 over 2016 to $138.4 In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% holiday retail sales increase is again conservative.

Mobile 282
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Social media advertising stats + trends in the face of COVID-19. Around half of adults were using social media more at the beginning of the pandemic , with strong increases in engagement across Facebook, Instagram, and Snapchat. One of the biggest shocks to the world of social media last year was the growth of TikTok.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% Total retail sales were up 11% year-over-year this June, a 10.4% of all retail sales ( eMarketer ). When it comes to large retailers and department stores, 58.2%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later. US retail ecommerce revenue was just $285.9 growth this year. million by 2022.

eCommerce 148