Optimizely

AUGUST 8, 2017

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market. Looking to raise money in 2017?

Multi-channel 210

Multi-channel lightspeed Channel Customer Retention 210

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

GetElastic

DECEMBER 18, 2020

Subscription based models are at the center of recurring revenue in eCommerce. With the emphasis on customer retention, rather than customer acquisition, merchants have a higher chance of maintaining the loyalty of existing customers. What leads us to believe this prediction will hold true? Subscriptions.

Merchant Services 148

Merchant Services Payment Services Payments Subscription 148

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). Social media advertising.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Optimizely

MAY 6, 2019

First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Most responsive channel. …and more.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

ROI Revolution

NOVEMBER 20, 2019

There are also tons of ways machine learning can upgrade your website , from personalization and optimized search results to fraud reduction and customer service. 77% of B2B marketers say branding is crucial for growth ( source ). 60% of Millennial consumers expect a consistent brand across channels ( source ).

Marketing 60

Marketing Social Media Customer Retention Presentation 60

Smile.io

SEPTEMBER 1, 2023

In order to maximize your retention efforts , you need to understand how to track and measure some key retention metrics. Here are 11 key retention metrics ecommerce marketers should be aware of. It’s estimated that 61% of consumers say they will switch to a competitor after one bad customer experience.

Customer Retention 71

Customer Retention Mobile Improvements Customer Experience 71