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How to Increase eCommerce Conversions During the 2018 Holiday Season

Kissmetrics

Brands have used tried and true tactics like free shipping, free returns, lightning deals and flash sales to get more customers to convert. If you want to increase eCommerce conversions during the holidays then pay close attention to these emerging trends as well as the following tips. Faster shipping is beating out free shipping.

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Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% Using videos on landing pages can increase conversions by 86%. DSIM, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017).

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Pricing strategy.

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Report: Inflow eCommerce Best-in-Class Research Study 2018

Inflow Insights

Previous Years: 2017 Inflow eCommerce Best In Class Matrix and Report. The Inflow conversion team strongly recommends letting the customer to see the product attributes with the product name and picture in the cart—so they know they’re purchasing the correct item. Free Returns (Return Shipping Paid). Navigation. Checkout Flow.

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11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

Conversion Rate. Chatbot Conversion Optimization. Product images, pricing, reviews and brand name are all displayed in Google so that shoppers no longer need to click through to see all of that critical information. Research from 2017 shows the global conversion rate from a visitor, to add to cart is just under 3%.

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How to Improve Ecommerce Conversion Right Now

BigCommerce

Due to shoppers’ tendency to form their opinion based on their first exposure to the website, web design is the area where no expense (within reason) should be spared to make your website look as professional as possible. While competing on price is an option, it’s self-destructive and eats into your profit margin.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Today, we are excited to announce updates to the BigCommerce’s Ecommerce Analytics and Insights suite –– including increased data accuracy, streamlined user interfaces and easier to understand pricing. For example, shipping could be free to your best customers. Best full-price customers. Important to note. Low AOV customers.