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How to Choose The Right PPC Agency

Kissmetrics

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

PPC 279
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

It’s also time to check out what happened at large in the ecommerce industry during Cyber Week 2017. Cyber Week 2017 Trends. Most Successful Cyber Week 2017 Tactics. Niche PPC Strategies. Without further ado, let’s take a long, hard look at what 2017’s Cyber Week had in store for online sellers. Selling on Amazon.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

28% of marketers use automation in their PPC advertising efforts. 54% marketers name search engine optimization (SEO) as a top initiative for their brand this year. But SEO isn’t only for low-budget brands. SEO is the most important initiative for brands making $10-$100 million in annual revenue this year.

Marketing 172
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The Ultimate Guide to Ecommerce SEO: How to Attain Page 1 Ranking + Organic Traffic Domination

BigCommerce

This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO.

SEO 419
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The Ecommerce Holiday Readiness Checklist: Mobile Optimization, Checkout CRO & The 11th Hour

BigCommerce

In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5% In 2018, holiday sales predictions from the National Retail Federation are at an increase over 2017 of 3.3% In Q4 2017, mobile commerce saw a 40% increase in sales YoY. Update SEO: More Traffic for Less Ad Spend.

Mobile 282
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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps

Kissmetrics

Pull yourself out of 2017. AdWords is the bread-and-butter of PPC advertising and will continue to dominate with its massive user base. SEO has changed dramatically in the past ten years. Staying up-to-date with SEO is crucial, and there is perhaps no better way to know who is outranking you on specific keywords than SERPs.

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How to sell on Amazon – The Ultimate guide

Ecommerce Platforms

30% increase compared to 2017. Marketing on Amazon amounts to the money you spend on your PPC campaign; there’s nothing more to it really, just optimize your listing (or pay someone $50 to do it for you), optimize your PPC ACoS (advertising cost of sale), and you’re done. Product research is a numbers game. Get over it.