2019 Conversion Optimization eCommerce Marketing PPC 
Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. So, how do we frame thinking around PPC?
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Inflow Insights
SEPTEMBER 16, 2019
The below image is a preview of the 2019 Best-in-Class Matrix. How Do I Optimize Live Chat? How does chat perform on different marketing channels SEO, PPC, email, etc.? Which marketing campaign is an individual chat attributed to? Only 5 of these major companies did not use it on their websites. Conclusion.
Inflow Insights
NOVEMBER 14, 2019
Competing search results along with Google’s periodic updates can cause organic traffic and corresponding sales to go down: The image above shows the year-to-year difference in clicks for search queries on a “money page” that was getting traffic and driving sales for one of our eCommerce clients. Queries hidden. A “People Also Ask” section.
ROI Revolution
DECEMBER 20, 2017
It seems like every single year, mobile is on the tip of ecommerce executives tongues. According to eMarketer, by 2019 mobile will account for 72% of US digital ad spend. You should grab our special report, Setting Ecommerce Marketing Goals. Grab it now and pave your 2018 path to ecommerce success.
ROI Revolution
DECEMBER 2, 2021
Ecommerce is projected to account for a record 18.9% That means ecommerce is projected to bring in $39 billion in holiday sales in 2021. Ecommerce delivered $32.5 increase over 2019 when ecommerce holiday sales capped at $19.6 Globally, consumer electronics ecommerce is expected to grow to $343.34
ROI Revolution
JANUARY 5, 2022
By 2025, ecommerce sales will surpass $1.6 For comparison, in 2019, ecommerce sales made up just 11.1% Some of the digital trends that will continue to grow in 2022 include buy now, pay later (BNPL), digital grocery, and social commerce. This year, Walmart’s grocery ecommerce is expected to grow 14% to $31 billion.
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