article thumbnail

eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130
article thumbnail

eCommerce Marketing Outlook: How eCommerce Companies Are Navigating the COVID-19 Demand Shock

Inflow Insights

Users from Mar 1 – Mar 22 in 2020 vs. the same period in 2019, showing more traffic in 2020. Unlike the business above, they’ve had significant decreases in sales from PPC. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105
article thumbnail

November 2019 Monthly Marketing News Recap

ROI Revolution

Published November 27, 2019. Welcome to November 2019’s marketing news recap! This month has given us a lot to be thankful for in the marketing news world. Holiday shopping sales have been on the rise since 2009, and the total planned holiday spending per consumer is expected to reach around $1,048 in 2019.

article thumbnail

December 2019 Marketing News Recap

ROI Revolution

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

article thumbnail

How A Paid Media Strategy Increased This Client's Revenue By 22%

Groove

Shopping feed optimizations increased the eCommerce conversion rate by 17% YoY and increased revenue by 22% YoY. Need help enhancing your eCommerce marketing strategy and driving serious results? Need help enhancing your eCommerce marketing strategy and driving serious results? Groove Commerce is here to help!

article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.

PPC 162