SaaS: Is B2B Revenue Better than B2C?
FastSpring
JUNE 22, 2022
Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. In fact, it’s telling that the number of publicly-traded PLG-led companies nearly quadrupled between 2015 and 2020. How B2B and B2C Are Converging.
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