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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

In 2020 alone, livestreaming generated $135 billion in Chinese ecommerce sales , but livestreaming in the U.S. Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. consumers have tuned into a livestreaming event.