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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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How Direct-To-Consumer Is Driving The Need For Real-Time In Retail

RTP blog

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

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Key trends that will help retailers respond to growing consumer confidence

365 Retail

Keeping pace with consumer trends and changing behaviours is key to the success of retail operations, particularly when managing the impact of current global events on supply chains to ensure they’re able to consistently meet demand. . Three of six key trends identified in ASCG’s latest eBook research include: 1) Spread the cost.

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What is Livestream Shopping?

Kissmetrics

What Is Livestream Shopping? If you’ve ever watched a home shopping network like QVC, you’re probably familiar with the theory behind livestream shopping. That said, there are a couple of big ways livestream shopping improves upon the traditional home shopping experience.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. The biggest draw for consumers comes from livestreaming’s unique mix of entertainment, behind-the-scenes product information, shared commenting with others, and simple click-to-buy options.”

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The 3 big problems with omnichannel retail

Steve Dennis

Nearly twenty year later, multichannel has morphed into “omnichannel” ( thanks Terry ) which, in turn, has spawned a cottage industry of related jargon: “cross-channel integration”, “seamless shopping”, “unified commerce” and so on. Customers don’t care about channels. For consumers just about all of this is good news.

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‘Reclaiming’ lost loyalty for high-street brands via the Metaverse

365 Retail

After all, the convenience of at-home shopping is only going to be heightened as metaverse capabilities become more sophisticated. The metaverse is the congruence of identity and omni presentation channels, so that rather than detract from the physical world it will instead compliment it. . James Browne, Director, 4 Roads.