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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

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How Meta, QVC and Coresight Research Use Livestreaming to Drive Holiday Demand

Retail TouchPoints

“People are ready to spend — brands are incorporating social commerce into their holiday sales strategies to meet their customers where they already are,” said Kate Gronso, Product Marketing Lead, Facebook Shopping in an interview with Retail TouchPoints. Shopping Festival: Coresight Research ’s second annual 10.10

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