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How Retail Companies Can Cut Cookies and Boost Engagement

Retail TouchPoints

FEBRUARY 7, 2022

In 2019, IKEA launched a fall campaign to increase excitement and drive digital engagement with its online catalogue in a high-impact way. In fact, the campaign was so successful that IKEA utilized conversational media again in fall 2020. One successful example of conversational media at work comes from IKEA.

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