4 Ways Brands Can Prepare Their Email Marketing Program for BFCM
Retail TouchPoints
AUGUST 25, 2022
Even though year-over-year (YoY) holiday ecommerce sales declined in 2021, brands sent 58% more emails and generated 37% more orders during the Cyber Ten. This 10-day stretch is expected to make up more than 20% of the sales for the entire holiday shopping season. Greg Zakowicz is a Senior Ecommerce Expert at Omnisend.
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