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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

According to a new eConsultancy report , in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers are rewarding brands that make personalisation a priority. This can drive efficiency and efficacy. .

Games 59
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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). In 2022, global retail media revenue reached $101 billion, according to GroupM.

Retail 298
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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

in November 2022. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. While Parkhurst couldn’t divulge exact numbers, he did share that after just three months, TikTok was already quickly approaching the company’s top five selling channels. and things like that.

Toys 244
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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans.

Channel 61
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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

But it’s retailers’ reluctance to move their point of sale (POS) systems from a traditional client/server setup to a cloud-based architecture that really slows down progress. The resistance is real — people are not comfortable yet with putting their POS in the cloud,” said Dave Bruno, Director of Retail Market Insights at Aptos.

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Gartner® Report: Market Guide for PIM Solutions

GetElastic

The research and insights are compiled in the Gartner 2022 Market Guide for PIM Solutions. Regardless of what channel you’re selling in, PIM provides the foundation for customer experiences using relevant product information across touchpoints, and is especially crucial when enabling a digital eCommerce strategy. The results?

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Updated January 5, 2022. Ecommerce impacts to expect from the pandemic in 2022. This year, US ecommerce sales will surpass $1 trillion for the first time ever. in 2020, in-person sales grew 15.4% Nonecommerce sales are expected to return to minimal growth this year, with a 0.3% in 2022 to make up 16.1%