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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

The company pointed to its leadership team — which now also includes newly appointed CTO Dara Meath — as “instrumental” to Build-A-Bear’s success in the past two years, with both 2021 and 2022 marking the company’s most profitable years ever, respectively. The company also generates 10 billion media impressions annually. ”

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PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

According to a new eConsultancy report , in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers are rewarding brands that make personalisation a priority. This can drive efficiency and efficacy. .

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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

But as homes have become more and more digitized, Best Buy decided it was time to let DIYers know how it could help them up their (smart)home improvement game. True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). That’s the ‘crawl’ phase.”

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The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

However, a shifting power dynamic became clear this year, driven by one simple fact — Amazon is no longer the only game in town. Amazon’s average cut of each sale surpassed 50% in 2022, according to a study by Marketplace Pulse , which also found that sellers have been paying Amazon more per transaction every year for the past six years.

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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

The idea of bringing in extra cash by selling tech you’ve developed (or acquired) to solve your own business challenges is catching on, with a whole host of other retailers now getting into the “as-a-service” game, including Gap , American Eagle Outfitters , ThredUP and Instacart. But what Amazon is doing now with its sellers is different.

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How Will Online Buying Evolve in 2022 and Beyond?

GetElastic

The buyer trend for more online and digital experience was already present in the market pre-pandemic, which is why some were ahead of the game as early adopters, but why companies did not prioritize would be interesting 2020 hindsight to learn from. Buying behavior has shifted and we the buyer are expecting better, multi-channel experiences.

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Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). In 2022, global retail media revenue reached $101 billion, according to GroupM.

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