Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall
Retail TouchPoints
APRIL 3, 2023
The company pointed to its leadership team — which now also includes newly appointed CTO Dara Meath — as “instrumental” to Build-A-Bear’s success in the past two years, with both 2021 and 2022 marking the company’s most profitable years ever, respectively. The company also generates 10 billion media impressions annually. ”
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