article thumbnail

Harness the Power of BNPL to Build Stronger Brand Equity

Retail TouchPoints

The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business. Customers that have a positive point-of-sale financing experience are more likely to repeat purchases from that retail brand if the BNPL option is white-labeled for the retailer.

article thumbnail

PepsiCo martech leader unveils game-changing marketing strategies

365 Retail

For many B2C brands like PepsiCo, classic personalisation has meant plugging simple forms of data like email, names, addresses or recent purchases into outbound channel communications to ensure touchpoints are viewed as timely, relevant and contextual. This can drive efficiency and efficacy. . The future looks exciting.

Games 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why is composable commerce a game changer in order management?

Kibo

Why is composable commerce a game changer? Why is composable commerce a game changer for order management? eCommerce order management, point of sale, personalization, etc.). 4 order management problems that PBCs solve: Problem: You need a real-time view of inventory across your global retail channels.

Games 71
article thumbnail

Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. While Parkhurst couldn’t divulge exact numbers, he did share that after just three months, TikTok was already quickly approaching the company’s top five selling channels. in November 2022. and things like that.

Toys 221
article thumbnail

Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans.

Channel 61
article thumbnail

Retail Media: Everything You Need to Know

Retail TouchPoints

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). shoppers) and a direct connection to the actual end transaction.

Retail 285
article thumbnail

Why Your Agency Needs Composable Commerce Solutions in the Mix?

GetElastic

Composable Commerce Changes the Game. Think of businesses with instances of “multis” – multi brands, multi geographies, multi channels, or multi catalogs. You want to stay ahead of the game with your clients, and composability by design is built for change.