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How Do the Changes in Performance Max Affect My Product Feed?

ROI Revolution

Just imagine if you and your business had created a process to sell your products online (whether that is globally or locally) and had been using it the last 4+ years. Suddenly, you are told that the process is changing! to the Google Merchant Center. Search Engine Journal. How would you tackle the new challenge?

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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

Exploring additional paid search channels will help brands navigate higher costs. After high CPC levels in 2021 and 2022, forward-thinking advertisers will look to diversify their paid media investment portfolio across channels in 2023. In Fall 2022, Google announced plans to roll out major changes to mobile search results.

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Q3 2021 Ecommerce Brand Growth News

ROI Revolution

Walmart’s fulfillment service currently reaches 70% of US consumers. Influencer marketing spend will surpass $3 billion for the first time this year and is expected to reach the $4 billion milestone in 2022. Previously, Google planned to phase out third-party cookies running on Chrome in early 2022. eMarketer).

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Use these tips for Amazon, paid search ads, social media, website optimization, and more to not just achieve but exceed your holiday goals this year. By the end of 2022, programmatic ad spend will approach $100B. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021.

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Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce

ROI Revolution

2022 Wins, Learnings, & Trends Creative Strategies Cookieless Marketing Economic Strain Tying It All Together 2022 Wins, Learnings, & Trends As the world of digital marketing changes rapidly, everyone is wondering how successful brands and marketers are evolving their strategies to stay ahead.

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What You Need to Know About the Switch to Performance Max

ROI Revolution

The switch to Performance Max will happen for all Smart Shopping campaigns by the end of September 2022. It empowers your brand to engage with new audiences across all of Google’s channels and networks, including YouTube, Display, Search, Discover, Gmail, and Maps. Google started the process of upgrading accounts in July.

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Holiday Ecommerce Strategies

ROI Revolution

Build up your remarketing lists for Cyber 5 shopping by running brand awareness strategies starting in late Q3 or early Q4 to ensure your brand is top-of-mind during the purchase decision process. Merchants can experience lots of changes to product price and availability during holiday ecommerce seasonality.