Customer Service is Personal, so Show Me the Love
Retail TouchPoints
MAY 27, 2024
Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Our research found that 63% of online shoppers favor live chat with a human being for online customer service, and 37% of those using it are likely to place an order.
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