What is First-Party Data and Why Focus on it in 2024
Smile.io
NOVEMBER 14, 2023
This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Throwing a wrench in your customer funnel for analysis or seeing how your multi-channel marketing is performing, especially your paid ads. What is first-party data? Fun right?! I’m glad you asked.
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