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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. 12/14 update.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

While consumers enjoy BNPL for its ease of use, flexibility, and low interest rates, 57% say they regret using BNPL because it was too expensive. 45% of shoppers are more inspired to make a purchase by convenience than price. By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. Digital ad spend isn’t projected to reach pre-pandemic levels until at least 2024. This equates to a 59% month-over-month increase in August compared to July.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. are seeing customers be less willing to pay full price. are seeing customers be less willing to pay full price. 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ). April 27 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. in Q2 2021 over Q1 2021. 12/14 update.

eCommerce 147