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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. billion by 2025. So what does 2022 hold for the subscriptions market?

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Top 7 Omnichannel Retail Trends for 2021

ROI Revolution

To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. Ecommerce has surpassed levels not expected until 2025 due to the COVID-19 pandemic, expected to bring in over $843 billion in sales this year.

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The Power of Storytelling: How These 3 Footwear Brands Are Winning The Market

Talkoot

adidas predicts that DTC will account for 50% of sales by 2025, up from 38% of sales in 2021. And On has a number of unique selling points that attract modern customers: It has a subscription program for shoes made out of castor beans. ranks Nike as the fastest-growing DTC shoe brand. Takeaway: On’s growth isn’t a fluke.

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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. Raise does this well, using a long-term multi-channel approach. After all, true personalization isn’t just about customizing the customer experience on one channel.

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How To Find An Ecommerce Niche You Can Dominate

eCommerce CEO

It may be expanding your product offering or adding subscription boxes to an industry where no one offers it. You can also try out channels your customers visit that most of your competitors haven’t tried yet. Subscription boxes. There are multi-million dollar businesses here. Subscription Boxes. Athleisure.

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Everything You Need to Know About Chatbots in Ecommerce

SellBrite

billion by 2025 with a compounding annual growth rate of 24.3%, according to a Grand View Research report. We’ll list the required skills needed for each platform and the channels where the platform can publish your bot, such as Facebook or a Shopify store. Right now, the data shows that merchants are embracing bots.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% billion, and by 2025, that number will hit $27.5 The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays.