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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. By 2026, mobile search ad spend will total $160.25

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How to Use Beacon Data With Paid Search and Social Campaigns

Kissmetrics

dollars by 2026. Organic marketing tactics can include SEO, content marketing, social media, and website development. Benefits of Using Beacon Technology for PPC and Paid Social Campaigns. What’s more, the beacon technology market is exploding, with Statista predicting the market will grow to 56.6 billion U.S.