Why Brands Should Consumerise B2B Experiences
ESW
MAY 17, 2023
Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. The rise of ecommerce has revolutionised the way people shop, from consumers to business buyers. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way.
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