100 Streaming Statistics & Trends for Advertisers [2024]
CPC Strategy
APRIL 26, 2024
17] For streaming ad inventory purchased through real-time bidding, mobile devices accounted for a majority of spending in Q4 2023, while television accounting for 27% and computers accounting for 22% [17] In 2024, brands spent $30.10 billion by 2027 [36] 105.3 billion by 2027 [36] 105.3 Additionally, 51.6 million Gen X and 35.8
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