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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.” ad spending by 2027.

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How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027.

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Groundbreaking at the time, but now sorely outdated, UPCs are finally getting a facelift and moving into the 21st century thanks to the GS1 Sunrise 2027 initiative. QR codes also can be linked to a brand’s social media profiles, encouraging customers to follow the brand and stay connected.

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Find the Right Pricing to Drive Revenue in the Metaverse

Retail TouchPoints

That’s when it became an omnipresent word in ecommerce and social media. The mobile game character Vivienne travels through six worlds collecting 200 candles and 30 NFTs created by the famous artist Beeple; Kaufland built a Kaufland supermarket on an Island in Animal Crossing , a social simulation video game series.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

By targeting a larger audience pool with better marketing reach and frequency controls, the promise of Offsite Media reaching its projected $20 billion growth by 2027 will be realized. Retailers want and need to show continued growth and value – reaching consumers throughout the entire journey, from engagement to conversion.

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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

17] For streaming ad inventory purchased through real-time bidding, mobile devices accounted for a majority of spending in Q4 2023, while television accounting for 27% and computers accounting for 22% [17] In 2024, brands spent $30.10 billion by 2027 [36] 105.3 billion by 2027 [36] 105.3 Additionally, 51.6 million Gen X and 35.8

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Use Coupang marketplace to enter the Korean ecommerce arena

Payoneer

It has an annual growth rate (CAGR 2023-2027) of 2.87% and anticipates a market volume of US$99.49 billion by 2027. million ecommerce users in South Korea by 2027. With high internet penetration and mobile shopping prevalence in South Korea, Coupang has become the leading mobile shopping app. million by 2027.