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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. But there’s also the elephant in the room, which is that traffic continues to shift to mobile and those experiences are less likely to convert. Mobile delivered 77% of traffic, but only 56% of revenue.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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Email Marketing Statistics [2022]

AcquireConvert

Email marketing is the practice of sending personalized emails to groups of customers in your list — usually with the aim of customer education, customer acquisition or customer retention. billion by 2027. Mobile-first email marketing statistics. Global email marketing revenue. Email marketing usage.

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ecommerce in Nigeria – tips for success

Payoneer

With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027. billion in 2023, with a projected annual growth rate of 6.33% (CAGR 2023-2027). Nigeria’s ecommerce economy has grown due to increased internet access and mobile phone ownership.

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#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

Retail TouchPoints

ChatGPT Unlocks Real-Time, Conversational Personalization on a Previously Impossible Scale The role AI plays in retail is growing, and it’s quickly reaching a tipping point — 80% of industry executives expect their companies to adopt AI-powered intelligent automation by 2027, according to Juniper Research. View the session on demand.

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Essential Email Marketing Statistics To Strengthen Your Strategy in 2023 (With Infographic)

Ecommerce Platforms

billion by 2027. According to a Statista review, examining the revenue growth of email marketing between the years of 2020 and 2027, email is on a steady growth trajectory. By 2027, this revenue will almost double, to approximately $17.9 billion by 2027. billion by 2027, with a CAGR (Compound annual growth rate) of 12.8%.

Marketing 196