Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy
Retail TouchPoints
MAY 8, 2024
trillion in 2024 and continue to grow steadily through 2027, according to eMarketer research. But there’s also the elephant in the room, which is that traffic continues to shift to mobile and those experiences are less likely to convert. Mobile delivered 77% of traffic, but only 56% of revenue.
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