How Boisson Benefits From — and Fuels — Non-Alcoholic Beverage Category Growth
Retail TouchPoints
FEBRUARY 27, 2024
billion in revenue by 2028. Boisson’s rich content and ecommerce investments also serve as a powerful education and acquisition channel for consumers, who then will venture to traditional retail and grocery destinations to find these brands. The non-alcoholic beverage (NA) market is projected to reach $176.7 billion in 2024.
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