Commerce for Weirdos: What to Do When Your D2C Commerce Needs Don’t Fit the Monolith
GetElastic
JANUARY 5, 2023
Brands that have bent to these platform constraints suffer from clunky, disjointed customer experiences, or worse yet, boring cookie-cutter, undifferentiated commerce experiences (is there even a brand here?). As a result, we’ve seen D2C companies try all sorts of strategies to reach customers where they are.
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