NRF 2023 Spotlights Profitability, Workforce Enhancements and Media Network Opportunities
Retail TouchPoints
JANUARY 24, 2023
Retailers definitely see the advantages of operating their own media networks, leveraging their rich first-party customer data and multiple touch points. But] siloed data is a huge issue to solve for here; 50% of our customers start their search online and then come into the stores.
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