With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Retail TouchPoints
FEBRUARY 7, 2023
As a result, the luxury market’s base expanded to approximately 400 million consumers in 2022 and is expected to reach 500 million by 2030, Bain & Company revealed — and the expansion goes far beyond the aspirational promise. For example, Tiffany sold out its 250 NFTiffs, with each NFT selling for approximately $50,000.
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