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Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Retail TouchPoints

Visitors can outfit their avatars with jewelry and accessories that are also available for purchase IRL at Claire’s stores, and Claire’s will be partnering with like-minded brands to release limited-edition merchandise, one-of-a-kind pets, themed housing, games and activities.

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2023 Forecast: The Trends To Know

Dynamic Action

In 2022, customers farewelled skinny jeans and welcomed 80s nostalgia , while the hottest subcultures ranged from the laid-back Coastal Grandmother to the Y2K-infused Pamcore. Product descriptions containing the word ‘abstract’ have climbed 120% YoY across pure play retailers, primarily in home accessories. What can we expect in 2023?

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