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Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Retail TouchPoints

Visitors can outfit their avatars with jewelry and accessories that are also available for purchase IRL at Claire’s stores, and Claire’s will be partnering with like-minded brands to release limited-edition merchandise, one-of-a-kind pets, themed housing, games and activities.

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2023 Forecast: The Trends To Know

Dynamic Action

This tech-literate cohort was already familiar with 3D environments, trading in digital currencies and controlling avatars as a result of games like Roblox and Fortnite. Product descriptions containing the word ‘abstract’ have climbed 120% YoY across pure play retailers, primarily in home accessories.

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